Film Marketing
Film – Branding and Outreach
21.10.-23.10, 2024, – kulturSchaufenster Weimar
RETURN - Film Marketing workshop with Christian Koch
Mastering Film Marketing
Strategic Film Promotion
Learn the fundamentals of developing a tailored marketing strategy for your film, from crafting festival submissions to maximizing visibility on streaming platforms, ensuring your work reaches the right audience.
Funding and Resource Management
Gain insights into securing crucial post-production funding and managing resources effectively, helping you navigate the financial aspects of filmmaking with confidence and clarity.
Industry Navigation
Understand the roles and responsibilities of key players in the film industry, such as sales managers, and learn how to leverage professional networks to boost your film's success in a competitive market.
From Concept to Audience, and Beyond
Have you recently completed a film or are you planning your next cinematic project? Filmmaking is a monumental creative and organizational endeavor, but the work doesn’t end with production. Promoting your film effectively—whether on the big screen, at festivals, or on streaming platforms—is essential for reaching your audience.
But how do you navigate the complexities of film marketing in today's world? Join Christian Koch, filmmaker, cinema director, and art director of the RETURN Festival, as he guides you through the essentials of promoting your film. In this workshop, we’ll explore key questions such as: How do you craft a festival strategy that aligns with your film's themes. How do you secure funding for post-production? What role does a sales manager play in your film's success?
Christian, born and raised in Thuringia, holds a Master’s degree in Fine Arts from Bauhaus University Weimar. As an accomplished screenwriter and emerging director, he has garnered recognition with several award-winning short films. With a profound passion for cinema, Christian is presently developing his debut feature-length film.
Christian Koch